"Come On, Portugal Deserves" to work with LKCOM
The public initiative "Vá Lá, Portugal Merece" (Come On, Portugal Deserves) was, from the genesis of the idea to its implementation and communication, a project of LKCOM together with its client ALTRONIX, the national leader in the area of Automatic Identification and Data Capture, Product Coding and Enterprise Mobility.
Influence the consumer, promoting Portuguese products and companies, and create notoriety for a genuinely national cause, were the basis of the marketing and communication strategy. For this initiative, LKCOM was responsible for video production (whose protagonists were the company's employees' children and relatives), brand creation and activation, design, consulting, social media management, digital advertising, media advice, events, and many other actions.
Result? A nationwide movement with more than 100 participating companies, great public recognition, and massive notoriety in the press!